iO9

If you want an electric toothbrush that fixes sloppy coverage and actually whitens noticeable stains, this is built for you — everyday users who care about gum health, plaque removal and guided brushing via smartphone. The iO9 is one of Oral‑B’s premium, app‑connected models that promises stronger plaque removal and whitening compared with manual brushing while giving live feedback so you stop missing zones. ## What makes it worth it The iO9’s magnetic iO motor combines oscillation with micro‑vibrations and Oral‑B’s round brush head to deliver a dentist‑style clean; reviewers and Oral‑B’s own material position the iO top of the range for plaque removal and whitening versus manual brushes and many rivals. Its AI‑powered position detection tracks where you brush across all tooth surfaces and the coloured interactive display plus the smartphone app give real‑time guidance and progress tracking so you actually improve technique. The package here includes a charging travel case and a magnetic pouch plus one round iO brush head, which makes it genuinely useful for frequent travellers. ## Where it falls short This is a premium toothbrush and the price reflects that — there are cheaper electric brushes that will clean well enough for most users. Also note this Amazon listing ships with a 2‑pin charger (adapter not included), so UK buyers may need a travel adaptor or a different regional charger. Buy this if you want guided, measurable improvements in brushing with visible whitening and top‑tier plaque removal; skip it if you only need a no‑frills, budget electric toothbrush and don’t care about app tracking or travel extras.

£200